Economic pundits have termed the current recession a ‘he-cession’, noting that more men than women are out of work. Plus, let’s face it gals, we know women and mom-owned businesses are chugging along all throughout America.
According to this DeltaSkyMagazine article, women are outnumbering men in colleges and law schools and running the bulk of the ‘small’ start-up businesses.
‘Women Want More’ is a new book designed to help companies better engage women. The authors surveyed 12,00o women in 22 countries.
The upshot: Too many countries see women as passive consumers who will take what ever’s offered, no matter how badly designed.
The book brings forth a vision of an economy in which women are as central as men. Given the overspending of the old ‘male economy’, if there’s going to be a revolution, it’s going to be about ‘less’ not ‘more’.
Hey, world – I’m ready!